As the renewable energy market evolves, a central question emerges: how do we keep the business profitable while keeping consumers engaged and informed? This session will explore the intersection of market strategy, consumer awareness, and long-term profitability across solar, solar-plus-storage, and wind sectors. Industry leaders will discuss how state policy and regulatory frameworks impact the economics of end-user offerings. The session will also address the role of executive leadership and long-term strategic planning in building a sustainable, inclusive, and profitable renewable energy future.