With over 25 years of experience in marketing, sales, branding, and leadership across the multifamily, education, and service sectors, Christina Robinson Race is a powerhouse in building brands that don't just resonate — they perform. As the Founder and CEO of Brand Authority Partners, she leads a dynamic team in delivering bold, tailored strategies that elevate visibility, amplify impact, and generate measurable growth for B2B clients.

Christina's unique edge lies in her deep experience on both the supplier and management sides of the industry. She's successfully launched new products, executed national go-to-market strategies, led high-performing sales teams, and positioned brands to stand out in competitive markets. But what truly sets her apart is her unwavering belief that how a company operates internally is just as important as what it delivers externally.

A firm believer that company culture is the engine behind sustainable success, Christina is known for cultivating environments where authenticity, accountability, and creativity thrive. She empowers teams through clear communication, inclusive leadership, and values-aligned strategy, building cultures that attract top talent, boost retention, and spark innovation.

Whether serving as a fractional CMO/CXO/CSO, leading branding overhauls, or training teams in customer experience and sales performance, Christina brings strategic clarity, emotional intelligence, and an unstoppable drive to everything she touches.